Moving companies
Google Ads certified
Google Ads for moving companies
Four problems on every mover's account: aggregators outbidding you on generic searches, local and long distance sharing one budget, and a Saturday diary that is full while the trucks sit idle midweek.
What owners tell us, and what we do about it
In the words owners use on the first call, with the mechanical answer to each.
01
Aggregators outbid us on everything
Lead resellers pay more for a click than a mover can, because they sell the same lead four times. We stop competing on the generic searches they own and take the ones with a city, a service and an intent attached, plus your own name at the top for pennies.
02
Long distance and local share one budget
A cross-country move is worth several thousand dollars, a two-hour local job a couple of hundred. They get separate campaigns with separate budgets and different bids, so the high-ticket work stops being priced like the cheap work.
03
The trucks sit idle midweek
We bid by day and by hour against your actual diary. Budget goes into the days you have capacity, and comes off the weekend when it is already full.
04
Half the leads only want an hourly rate
Ads and pages lead with what is included and your minimum job, so price shoppers drop out before they cost you a click. Every ad call is recorded so you can see what the phone did with the rest.
Over $5 million in booked revenue, from two trucks to eight
Advance Moving started with us in October 2024 running two trucks. Today they run eight, and every job is traceable to the search that produced it.
The numbers
What else was happening: a third truck went on in April and they hired someone who answers from 7am.
What we did first
What a mover's account actually needs
Six things we build in the first two weeks, inside your own account.
Local and long distance split
Separate campaigns, separate budgets, separate pages. The only way the bids can reflect what a job is worth.
Their own name defended
Your company name held at the top for pennies, so aggregators cannot buy the customer who already chose you.
Call recording on everything
Every ad number recorded, so answered, missed and booked can be counted by hour of day.
Survey requests, not price lists
Long-distance traffic goes to a page that asks for the inventory and the dates, not an hourly rate.
Day and hour bidding
Bids follow your diary and your answer rate, not a monthly average.
Hiring ads kept separate
Driver and mover recruitment in its own campaign, so it stops eating the service budget.
See what your own account is doing.
Fifty dollars, three days, credited back to your first month if you move forward with us.
We love our customers
Ask for their number on the call and we will send it, with permission.
We were paying 15% of spend before, so every talk about budget felt like a sales call. Flat fee ended that. In July he actually told me to cut the budget by a third because we were three weeks behind on jobs. We went from two trucks to eight with these guys.
Advance Moving
Moving, Toronto
The account, in short
The full case, including what we would do differently, is on the results page.
Starts at
$750 / month
Flat fee, never a cut of your spend. Your card pays Google direct, so we never touch your ad budget.
No contract, because we are trying to grow with you for years rather than lock you in for six months. That only works if we keep delivering.
When we'll tell you not to hire us
Because paying us would not help you.
Spending under $2,000 a month on clicks?
The fee would be most of your budget. You are better off running it yourself, and we will show you how, free.
Can't add more work?
Work you cannot cover costs you jobs and reviews. We would rather wait until you can staff it.