Restoration contractors
Google Ads certified
Google Ads for restoration contractors
Four problems on every restoration account: the 2am water call priced like a mould inspection, spend running hardest in the hours nobody picks up, and a diary that swings from drowning to empty between storms.
What owners tell us, and what we do about it
In the words owners use on the first call, with the mechanical answer to each.
01
An emergency call is priced like an inspection
A flooded basement at 2am is a twenty-thousand-dollar job. Emergency work gets its own campaign running around the clock and pointing straight at a phone call, while planned work like mould testing sits on business hours with a form.
02
We're not getting the insurance and commercial work
A property manager wants response times and certifications, not a price. That campaign runs in business hours, sends them to a page about scope and documentation, and blocks the DIY wording.
03
The crews are drowning, then idle
When emergency volume drops we move budget into work that books ahead: remediation, reconstruction, duct and crawlspace jobs, commercial maintenance. When a storm hits we lift the emergency bids the same day.
04
Half the callers are really phoning their insurer
Ads and pages say what an assessment includes, that you work with carriers, and what the minimum callout is. Every call is recorded, so the ones your after-hours line missed become a number.
From 14 booked jobs a month to 26, by fixing the phone first
Cakewalk Restore run water, fire and smoke work off four trucks. In month one we changed nothing in the account except turning call recording on.
The numbers
What else was happening: a storm week in mid-January put nine jobs in the diary in five days. Take that week out and month 6 is 21 jobs, not 26.
What we did first
What a restoration account actually needs
Six things we build in the first two weeks, inside your own account.
Emergency split from planned
Round-the-clock emergency campaigns pointing at a phone call, planned work on business hours with a form.
Commercial on its own
Own campaign and page about response time, scope and documentation, not price.
Call recording on everything
Every ad number recorded, because after-hours answer rate is the whole business.
Bids that follow the answer rate
No point paying peak prices for 2am clicks if 2am goes to voicemail.
Storm-week budget headroom
Room to lift emergency bids the same day the weather turns, then pull back.
Between-storm work funded
Remediation and reconstruction keep the crews busy when the emergency volume drops.
See what your own account is doing.
Fifty dollars, three days, credited back to your first month if you move forward with us.
We love our customers
Ask for their number on the call and we will send it, with permission.
First month he barely touched the campaigns. He sat there listening to our calls, then sent me eleven recordings from one Sunday where we had let it ring out. That was uncomfortable, and it was the right place to start. Our after-hours jobs have doubled since.
Cakewalk Restore
Restoration
The account, in short
The full case, including what we would do differently, is on the results page.
Starts at
$750 / month
Flat fee, never a cut of your spend. Your card pays Google direct, so we never touch your ad budget.
No contract, because we are trying to grow with you for years rather than lock you in for six months. That only works if we keep delivering.
When we'll tell you not to hire us
Because paying us would not help you.
Spending under $2,000 a month on clicks?
The fee would be most of your budget. You are better off running it yourself, and we will show you how, free.
Can't add more work?
Work you cannot cover costs you jobs and reviews. We would rather wait until you can staff it.