These are on the site so you can read them before a call rather than after an invoice. They are repeated in the first email, and nothing here is different from what we say on the phone.
Last updated 1 August 2026. Make It Ring, 1201 Demonbreun Street, Suite 800, Nashville, TN 37203.
01
One payment of $50, invoiced before we start. You get three problems found in your own account with a price on each, a recording of us clicking through it, and the first three things we would do, in order.
Three working days from the day read access lands, then a call once you have read it. Read access only, so nothing in a working campaign gets touched.
The findings are yours whatever you decide next, including taking them to another agency. If you carry on, the $50 comes off month one.
02
A flat monthly fee starting at $750, quoted at the end of the audit and fixed for twelve months unless your service lines or coverage change and we agree a new number in writing. Never a percentage of spend, and no markup on media.
Invoiced on the first, payable within seven days. There is no contract: thirty days' notice either side, in writing, no reason needed. We take ourselves off the account within two working days of that ending.
If booked jobs are flat or down two months running and the cause is something we did, we do not invoice the third month. That is judged on the numbers in your monthly page, not on argument.
03
The Google Ads account is opened in your business name with your card as the payment method. We are a user on it, not the owner, and you can remove us in two clicks without asking us first.
Same for everything built around it: conversion tracking, the call tracking subscription and its recordings, and the landing pages, which sit on your own domain. If we stop working together you keep all of it, history included, and nothing is held back over a final invoice.
04
Your ad spend, which goes from your card straight to Google, and your call tracking subscription, usually $40 to $90 a month depending on volume. Both paid by you, direct, with nothing added by us.
Also not included: SEO, your Google Business Profile, social, Meta or LinkedIn ads, website rebuilds beyond the campaign pages, email marketing, truck wraps and answering services. We will recommend an answering service and take no commission, and we work alongside whoever does the rest.
One exclusivity promise only: we will not take a second company in your trade bidding on your ZIP codes.
05
No guarantee of booked jobs, revenue or ad position. Auction prices, your crews' capacity, whether the phone gets answered and the weather all move those numbers, and only one of them is ours.
Every figure published on this site comes from a live account and a client's job diary. Ask on a call and we will screen-share the account any number came from.
Something here doesn't suit your situation?
Say so on the first call. We will either change it in writing or tell you plainly that we cannot.