Cleaning companies
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Google Ads for cleaning companies
Four problems on every cleaner's account: a recurring customer priced like a one-off, commercial work buried under household searches, and rounds you cannot staff before the phone stops ringing.
What owners tell us, and what we do about it
In the words owners use on the first call, with the mechanical answer to each.
01
A weekly customer costs the same to win as a one-off
A biweekly house is worth thousands a year, a move-out clean two hundred dollars once. Recurring and one-off get separate campaigns with separate budgets, the recurring work gets the bigger bids and the better hours, and the one-offs get a cap so they fill gaps instead of setting the pace.
02
The commercial work gets buried
Facilities managers search at 10am on a Tuesday and tenants at 9pm on a Sunday. Commercial runs in business hours, sends people to a walkthrough request instead of a price list, and blocks the household wording.
03
We run out of cleaners before we run out of work
We spend to the rounds you can actually staff. Short-handed, the money moves to jobs that book three weeks out, and hiring ads run in their own campaign so they stop eating the service budget.
04
Everyone asks the hourly rate then disappears
Ads and pages lead with what is included and your minimum visit, so bargain hunters drop out before they cost you a click. Every ad call is recorded, so the evening calls nobody answered become a number.
From 12 contracts a month to 27, in five months
Nashville Steam Cleaning clean houses and offices and book almost everything over the phone. Their one-off cleans were eating the same budget as their recurring contracts.
The numbers
What else was happening: they took on two extra cleaners in March, which is part of why the round count could grow at all.
What we did first
What a cleaning account actually needs
Six things we build in the first two weeks, inside your own account.
Recurring and one-off split
Separate campaigns and budgets, because the two are worth twenty times different amounts.
Commercial on its own
Own campaign, own page, business hours only, household wording blocked.
Call recording on everything
Every ad number recorded, so answered, missed and booked can be counted by hour.
Minimum visit stated up front
What is included and what the minimum is, so price shoppers self-select out.
Budget tied to staffed rounds
We spend to what you can cover this month, in writing, and stop there.
Hiring ads kept separate
Cleaner recruitment in its own campaign, off the service budget.
See what your own account is doing.
Fifty dollars, three days, credited back to your first month if you move forward with us.
We love our customers
Ask for their number on the call and we will send it, with permission.
He split the one-off cleans out of the contract budget in the first week. That one change fixed what we were paying to win a round. We went from twelve contracts a month to twenty-seven, and we know which keyword each one came from.
Nashville Steam Cleaning
Cleaning, Nashville
The account, in short
The full case, including what we would do differently, is on the results page.
Starts at
$750 / month
Flat fee, never a cut of your spend. Your card pays Google direct, so we never touch your ad budget.
No contract, because we are trying to grow with you for years rather than lock you in for six months. That only works if we keep delivering.
When we'll tell you not to hire us
Because paying us would not help you.
Spending under $2,000 a month on clicks?
The fee would be most of your budget. You are better off running it yourself, and we will show you how, free.
Can't add more work?
Work you cannot cover costs you jobs and reviews. We would rather wait until you can staff it.