Google Ads certified

Google Ads for cleaning companies

We build and run winning ads, and we focus on jobs booked, not clicks. Most owners don't know if their ads are set up right. Book a call below to find out.

What are you spending a month?

Three working days

No contract

Credited back

WITH LOVE, FROM OUR CLIENTS

Hear from a client

Before you take our word for it, two of the people whose accounts we run. Unscripted.

ONE CLIENT, IN FULL

$1.16 million spent with us, and they still text us like this ♥

Clients are the heart of this business. One owner has run over $1.1 million through their account with us and received 16,398 leads from it. The cost per lead held steady the whole way, which is why we kept telling them to put the budget up rather than pull it back. Here is the text they sent, and the account it came from.

Text messages from a client owner: we're super packed and our average has seen lots of improvement thanks to you

$1.16M

Spent, on their own card

16,398

Leads it brought in

$70.78

Average cost of a lead

YOUR CONSULTATION

Find out where your ad money is going

One call, three working days, and you walk away with four things in writing. Whether you hire us or not.

01

What you're wasting, in dollars

The searches you're paying for that were never going to book a clean, added up for the last 90 days.

02

What a booked clean actually costs you

Not cost per click, not cost per form. What you pay to put one real job on the calendar.

03

The calls you missed last month

Every ad call, when it came in, and which ones never got a quote back. Usually the part that stings.

04

The first three things we'd change

In order, what each one is worth, and what we would not touch at all. Plus a recording of us in your account.

Nashville Steam Cleaning crew extracting an indoor turf field

A REAL ACCOUNT WE RUN

From 12 contracts a month to 27

Nashville Steam Cleaning clean houses and offices, and book almost everything over the phone. Their one-off cleans were eating the same budget as their recurring contracts, so we separated the two, put the bigger bids behind the contract work, and let the one-offs fill the gaps. Five months later they were booking more than twice the contracts.

CONTRACTS A MONTH

1227

HOW LONG THAT TOOK

5 months

NS

“He pulled the one-off cleans out of the contract budget in week one. That alone changed what we pay to win a round.”
Owner, Nashville Steam Cleaning

See what your own account is doing.

Fifty dollars, three days, credited back to your first month if you move forward with us.

Book a call (647) 475-2404

WHAT OWNERS SAY

The four problems every cleaning account has

Tap any one to see what we do about it.

01 We're getting leads, but they're mostly price shoppers TAP TO SEE THE FIX +

“Everyone asks how much an hour, then goes quiet. And nobody is in the office after five, which is exactly when people ring.”

The ads filter before they cost you a click, and every call gets recorded.

Ads and pages lead with what is included and your minimum job, so bargain hunters drop out before you pay for them. And because every ad call is recorded, the ones nobody got back to become a number instead of a feeling. On the last cleaning account we looked at, 6 of 9 calls after 5pm never got a quote.

02 Google is charging us too much for the wrong searches TAP TO SEE THE FIX +

“A biweekly house is worth thousands a year. A move-out clean is worth two hundred dollars once. Google charges me the same for both.”

Proper campaign structure, so you only pay for the work that converts.

Every service gets its own campaign, so nothing shares a budget with work worth a fraction of it. We split the recurring work off from the one-offs, because people search for them with different words: weekly cleaner and office cleaning contract on one side, move-out clean and one-off deep clean on the other. The recurring work gets the bigger bids and the better hours. The one-offs get a cap, so they fill gaps instead of setting the pace.

03 We're not getting enough commercial jobs TAP TO SEE THE FIX +

“I want offices, schools, industrial units. What I get is forty people wanting a flat done before a viewing.”

Commercial gets its own campaign, its own page and its own hours.

A facilities manager searches at 10am on a Tuesday. A tenant searches at 9pm on a Sunday. So commercial runs in business hours, sends people to a walkthrough request instead of a price list, and blocks the household wording.

04 We can't keep the crews busy TAP TO SEE THE FIX +

“I could take on more houses tomorrow if I had anyone to send. Two people just left.”

We spend to the rounds you can actually staff.

You tell us how many you can add this month and we stop there. Work you cannot cover costs you a cancelled contract and a bad review, which is worse than a quiet week. Short-handed, we move the money to jobs that book three weeks out, and your hiring ads run separately so they stop eating the budget.

ONE ACCOUNT, THIRTEEN MONTHS

They went from two trucks to 8 in thirteen months

Same company, same phones. Here is what changed on paper.

Trucks on the road

28

Leads received

Nobody counted14,000+

Calls recorded

NoneEvery one

What the report showed

ClicksLeads and booked jobs

BEFORE THEY CALLED US

Trucks on the road2

Leads a monthNobody counted

Calls recordedNone

What the report showedClicks

THIRTEEN MONTHS WITH US

Trucks on the road8

Leads received14,000+

Calls recordedEvery one

What the report showedLeads and booked jobs

$5M+

Work booked

28

Trucks

13

Months, no contract

Google Ads overview for the account, Oct 2024 to Oct 2025

Recognise any of those four?

Tell us which one is hurting most and we will look at that first.

Book a call (647) 475-2404

SAME ACCOUNT, TWO AGENCIES

What your last agency did, and what we do instead

Same trade, same budget, nine decisions that go two different ways.

STANDARD GOOGLE ADS STRATEGY

One campaign for everything

A short keyword list, mostly guesses

The same ad for every service and every area

Ads run anywhere in the city

No conversion tracking

Nothing blocked, so you pay for junk searches

Nobody reads the search terms

Budget sits where it was set on day one

No access to your own Google Ads account

MAKE IT RING LEAD GEN STRATEGY

Every service gets its own campaign

The words people type when they are ready to book, not when they are browsing

The ad names the service and the area it runs in

Ads only run where your crews actually go

Every call and form tied back to the ad that caused it

Searches that never book a clean get blocked, every week

We read the real search terms every week, not a summary

Budget moves to whatever is booking jobs

Full access to the account, in your name

WHAT WE CHARGE

STARTS AT

$750 / month

Our strategy is to grow long term with you, so there is no monthly contract. That means we actually have to deliver to keep you paying us.

WHEN WE'RE NOT A FIT

When we'll tell you not to hire us

Because paying us would not help you.

Spending under $2,000 a month on clicks?

With cleaning prices that is common. If it is you, we will show you how to run it yourself, free.

Can't add more work?

Work you cannot cover costs you contracts and reviews. We would rather wait until you can staff it.

Still weighing it up?

One call, no pitch. If your account is fine we will tell you that instead.

Book a call (647) 475-2404

Questions cleaning owners ask us

Tap a question to read the answer.

What if it says I don't need you?+

Then that is what it says, in writing, and we don't quote you. It happened three times last year, one of them a cleaner.

Can you promise results?+

No. If bookings are flat two months running we raise it first and tell you why.

I already have an agency.+

That's fine. We only read the account. Nothing in it gets changed.

Who owns the account?+

You do. Your name, your card. Take our access away and everything stays where it is.

How fast does anything change?+

Waste stops in week one. The structure is rebuilt inside two weeks. What a booking costs you usually moves in month two.

Why charge for the first look at all?+

A free audit has to end with you hiring the agency. Charging is what makes “don't hire us” a real answer. And it comes off your first month if you carry on.

Find out where your money is actually going.

Three working days, then a call. You keep the recording whether you hire us or not.

OR JUST CALL (647) 475-2404

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