Google Ads certified
The trucks that get added, the crews that get hired, the first proper office. That is the part of this job we care about, and it is why we report in booked work instead of clicks.
Trucks added
The number we care about is what got added to the road, not what got added to a dashboard.
Crews hired
Growth you can staff. We would rather you turn the budget down than cancel on a customer.
Phones ringing
One company per trade, per area, so we are never bidding against a client of ours.
A moving company, a cleaning company and a restoration company look like different businesses and break in exactly the same three places.
Trucks and crews cap how much work you can take, so the budget has to follow capacity, not ambition. Almost nobody counts what a booked job actually costs, so the account gets judged on clicks. And the phone is where the money is won or lost, usually in the evening.
Because the problems repeat, work done on one account carries to the next. We know what normal looks like in these trades, so we are not learning on your budget.
How the work actually runs
Twice a week
Search terms cleared by hand, bids set against your real answer rate, budgets moved against what is in the diary.
First week of the month
One page: spend, calls, booked jobs, what a booked job cost you, and what we changed.
What we need back
A rough booked-jobs count from whoever keeps the diary, and a heads-up when capacity changes.
Ring the number on this page and you get somebody who was in an account this morning.
All six are in the first email, before you have paid us anything.
One flat fee
Never a percentage of your spend. If we tell you to spend more, we earn nothing extra from it.
Your account, your card
Opened in your name. Leave tomorrow with the history, the recordings and the landing pages.
Month to month
No contract, no term. Thirty days notice either way, in writing, no reason needed.
No markup
Your card pays Google directly. Every dollar of spend goes to the auction, not through us.
We flag flat months
If booked jobs are flat two months running, the report says so first.
One company per area
We will not run ads for your competitor down the road. If we already do, we tell you on the first call.
We took on a mould and damp specialist in a market with roughly 400 relevant searches a month. We had checked that number and taken the job anyway. Four months later the booked jobs were flat, and the fee was never going to pay for itself out of that little demand.
We refunded the last invoice and told them to stop paying anyone. Two things changed for good: we add up searchable demand before we quote, and if our fee needs more extra booked work than the market can produce, we say no.
We have turned down three companies since.
Check us before you buy
Ask for two client numbers on the first call and we will send them, with permission, before you pay anything.
See what your own account is doing.
Fifty dollars, three days, credited back to your first month if you move forward with us.