Google Ads for moving companies

The ads filter before they cost you a click, and every call gets recorded.

Ads and pages lead with what is included and your minimum job, so bargain hunters drop out before you pay for them. And because every ad call is recorded, the ones nobody got back to become a number instead of a feeling. On the last moving account we looked at, 6 of 9 calls after 5pm never got a quote.

Proper campaign structure, so you only pay for the work that converts.

Every service gets its own campaign, so nothing shares a budget with work worth a fraction of it. We split long distance off from the small local stuff, because people search for them with different words: long distance movers and interstate moving quote on one side, man with a van and single item move on the other. The high-ticket work gets the bigger bids and the better hours. The small jobs get a cap, so they fill gaps instead of setting the pace.

Long distance gets its own campaign, its own page and its own hours.

Someone planning a cross-country move searches weeks out and reads before they call. So that campaign sends them to a survey request instead of an hourly rate, runs where the volume actually is, and blocks the same-day wording that drags your average job size down.

We bid by day and by hour, not by month.

There is no point paying peak prices for Saturday leads you cannot take. We push budget into the days you have capacity, lift bids on the searches that book midweek, and pull back when the weekend is already full. Your calendar decides where the money goes.