Google Ads certified
Google Ads for local service businesses
We run the Google Ads for local service companies. Moving, cleaning and restoration. You get more calls from people ready to book, and a straight answer on what each one cost.
What are you spending a month?
Growth from our clients ♥
Three accounts, with the starting number and the period. We will screen-share any of them on a call.
Moving
Advance Moving, Toronto
Two trucks in October 2024. Eight today.
What else was happening: they hired someone who answers from 7am in April.
Restoration
Cakewalk Restore
Four trucks, water and fire work, run off the phone.
What else was happening: a storm week in January put nine jobs in the diary in five days.
Cleaning
Nashville Steam Cleaning
Residential and commercial rounds, booked off the phone.
What else was happening: they took on two extra cleaners in March, which is part of why the round count could grow at all.
Three trades we know inside out
These are the ones we write about. We run ads for other local trades too. If your work comes off the phone, ring and ask.
Moving companies
Aggregators outbid you on every generic search, and a cross-country move sits in the same campaign as a couch across town.
Google Ads for movers
Cleaning companies
A one-off oven clean and a recurring commercial contract are worth twenty times different amounts. Most accounts bid the same on both.
Google Ads for cleaners
Restoration companies
The 2am water call is the whole business, and most accounts spend hardest in the hours nobody is picking up.
Google Ads for restoration
Your trade
not listed?
Any local service business
If people search when something breaks, leaks or needs doing, the same work applies. Tell us the trade on a call. If we don't think we can produce results for you, we will point you at someone who can.
Book a callSee what your own account is doing.
Fifty dollars, three days, credited back to your first month if you move forward with us.
Google Ads, and Google Ads only
That is the list. We do not touch your website, your SEO or your truck wraps.
Campaign management
Emergency work, scheduled work and recurring contracts in separate campaigns with separate budgets.
Call tracking and scoring
Every number tracked and recorded, so answered, missed and booked can be counted by hour of day.
Landing pages
One page per service line on your own domain, phone number above everything else. Yours to keep.
Reporting in booked jobs
One page a month: spend, calls, booked jobs, what a booked job cost you, and what we changed.
Busy-season budgets
Down when the diary is full, up before a holiday weekend or a storm warning, not after.
Brand defence
Your own company name held at the top for pennies, and a complaint filed when an aggregator uses your name in their ad copy.
We don't take on an account we haven't looked at
Fifty dollars, three working days, your own account.
Charging is what lets us say the awkward thing at the end. Like: your account is fine, your problem is nobody picks up after six. Or: there is not enough search where you work to justify paying anyone. We have said both this year.
The findings are yours either way, including the recording of us going through the account. If you carry on, the fifty dollars comes off month one.
3
Times last year we said don't hire anyone
$0
Markup on your ad spend, ever
1
Company per trade, per area
We love our customers
Ask for two phone numbers on the call and we will send them.
We were paying 15% of spend before, so every talk about budget felt like a sales call. Flat fee ended that. In July he actually told me to cut the budget by a third because we were three weeks behind on jobs. We went from two trucks to eight with these guys.
Advance Moving
Moving, Toronto
First month he barely touched the campaigns. He sat there listening to our calls, then sent me eleven recordings from one Sunday where we had let it ring out. That was uncomfortable, and it was the right place to start. Our after-hours jobs have doubled since.
Cakewalk Restore
Restoration
He split the one-off cleans out of the contract budget in the first week. That one change fixed what we were paying to win a round. We went from twelve contracts a month to twenty-seven, and we know which keyword each one came from.
Nashville Steam Cleaning
Cleaning, Nashville
Starts at
$750 / month
Flat fee, never a cut of your spend. Your card pays Google direct, so we never touch your ad budget.
There is no contract, because we are trying to grow with you for years, not lock you in for six months. That only works if we keep delivering. The month we stop, you stop paying us.
When we'll tell you not to hire us
Because paying us would not help you.
Spending under $2,000 a month on clicks?
The fee would be most of your budget. You are better off running it yourself, and we will show you how, free.
Can't add more work?
Work you cannot cover costs you jobs and reviews. We would rather wait until you can staff it.
Nobody answering out of hours, and that isn't changing?
Emergency work goes to whoever picks up. More calls will not fix a phone nobody answers.
Fifty dollars to find out where the money is going.
Five fields. We call within the hour between 7am and 7pm, and the findings land three working days after we get read access.
Rather talk first
(647) 475-2404Received
We'll call you within the hour.
Outside 7am to 7pm it will be first thing. Calls come from (647) 475-2404, worth saving it.
Nothing is invoiced until after that call.